Corporate Strategy

Corporate Strategy

Value proposition

Ritchie Bros. helps consignors achieve the highest net return on the sale of their equipment and trucks. We do this by attracting large and diverse bidding audiences from around the world, comprised primarily of end users, and allowing them to compete in a transparent and fair bidding environment using a variety of on-site and online participation options.

  • We market the equipment to our extensive customer base (over 530,000 customers from roughly 190 countries)
  • All equipment is marketed on our industry-leading 21-language web site with high-resolution photos and equipment specifications
  • Nearly 60% of sales go to buyers from outside the region of the sale
  • Online bidders are buyer or runner-up bidder on over 40% of lots offered online
  • Approximately 75% of sales go to end users of the equipment

Ritchie Bros. unreserved auctions provide equipment sellers with certainty of sale, global market values and the highest level of service and support.

Ritchie Bros. EquipmentOne, an online marketplace catering to the needs of equipment buyers and sellers, provides an alternate solution to customers who value control over the price, timing, location or buyer of their assets.

Our Strategic pillars

Our Strategic pillars

Evergreen Financial Model

While Ritchie Bros. does not provide guidance, we have presented an Evergreen Financial Model that outlines our expected average annual growth over a 5 to 7 year period. While fluctuations from the Evergreen Model may occur year-to-year, we believe it provides investors and analysts with the information needed to build financial models related to our company.

Notice: Readers are advised that the information presented on this web site was accurate at the time of posting, but may be superseded by subsequent disclosures. The Company undertakes no obligation to update these documents to reflect subsequent disclosures.